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    Consumer & RetailPublished deal

    Project Excel - Buyout

    Sneaker brand founded in France and launched in Korea in 2016

    Location
    Korea
    Industry
    Consumer & Retail
    RevenueContact us
    AskingKRW [xx] hundred million (negotiable)
    Deal structureAll trademarks, intellectual property, and associated rights relating to the brand being sold
    FinancialsContact us

    Investment highlights

    • Initially gained traction on Musinsa and subsequently expanded into retail stores and department stores
    • Reached annual revenue of KRW 20 billion in 2020 before sales were suspended due to legal disputes; the disputes were resolved in 2026
    • Trademarks registered in more than 40 countries and a track record of exports to multiple Asian markets
    • A loyal enthusiast base remains despite the period of inactivity
    • Potential to expand beyond sneakers into a broader fashion brand and pursue overseas growth as a K-brand

    Deal partner

    Yunseong Han, Partner