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Deal detail
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Food & BeveragePublished deal
Project Jupiter - Buyout
Three K-BBQ restaurants in Manhattan, New York, and a U.S. franchise entity
| Location | Overseas |
|---|---|
| Industry | Food & Beverage |
| Revenue | KRW 10B-50B |
| Asking | 6.0–7.0x EBITDA on a 100% equity basis (negotiable) |
| Deal structure | Sale of 100% of existing shares |
| Financials | 2024 revenue of approximately USD 18 million and EBITDA of approximately USD 5 million, based on two restaurants plus the franchise entity and excluding the restaurant opened in 2025 |
Investment highlights
- Diversified brand portfolio developed since the flagship restaurant opened in 2015, including a gopchang concept launched in 2018 and an all-you-can-eat concept launched in 2025
- Trendy positioning supported by restaurant interiors inspired by 1970s and 1980s Seoul
- Rapid growth underpinned by global interest in K-food and premium positioning, with three new restaurants scheduled to open in 2026
Deal partner
Changhyun Baek, Partner