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    Technology, Media & TelecomPublished deal

    Project Cookie - Buyout

    Korea's largest food media platform, with approximately 35 million food-focused social-media followers in Korea and overseas

    Location
    Korea
    Industry
    Technology, Media & Telecom
    RevenueContact us
    AskingNegotiable
    Deal structureSale of 45–70% of existing shares plus a primary investment (negotiable)
    FinancialsContact us

    Investment highlights

    • Dual revenue streams from social-media advertising, with an approximately 55% contribution margin, and private-label products
    • Strong data-driven product-development capabilities, approximately 200 private-label SKUs, and multiple hit products
    • Multi-channel sales infrastructure spanning its own online store with 1.2 million members and major third-party platforms
    • Continuing improvement in operating performance through cost-efficiency measures

    Deal partner

    Taeyong Kim, Partner