Recent Advisory Engagements
Recent advisory cases
A selection of M&A engagements Samjong KPMG has advised on — across sales, acquisitions, and fundraising — showcasing accumulated experience and expertise.
M&A AdvisoryKorea
Strategic Partnership between JUNO Hair and Blackstone
| Company | JUNO Hair - Korea's No. 1 Hair Salon Franchise |
|---|---|
| Industry | Hair Salon |
| Scope | M&A Advisory |
| Period | 2025 |
Lead Partner
Junseok, Lee
Deal Type
Strategic Partnership
Counterparty
Blackstone
Deal Size
Undisclosed
Summary
Advised on a strategic partnership between JUNO Hair, Korea's No. 1 hair salon franchise, and global private equity firm Blackstone, based on stake acquisition.
Key Points
- Highlighted JUNO Hair's position as Korea's leading salon brand, built one 180 salons nationwide and a systematic talent growth pipeline through JUNO Academy.
- Framed the company as a K-beauty global platform on the strength of its overseas expansion into the Philippines, Singapore and more, achieving a valuation exceptional for a Korean consumer services business.
- Structured the transaction as a founder Roll-over transaction, preserving brand continuity and aligning seller and buyer interests.
- Secured the largest global private equity firm Blackstone as the strategic partner, successfully closing the transaction.
Full Description
In 2025, Samjong KPMG advised on the formation of a strategic partnership between JUNO Hair, Korea's No. 1 hair salon franchise, and global private equity firm Blackstone, through an equity investment.
Since opening its first salon in 1982, JUNO Hair has grown into Korea's largest salon brand with some 180 operating stores nationwide, with its systematic hair designer training program through JUNO Academy serving as a core competitive advantage. More recently, the company had been demonstrating the global potential of K-beauty services, expanding its footprint into the Philippines, Singapore, and more.
Samjong KPMG positioned JUNO Hair not as a domestic salon operator but as a K-beauty global platform, marketing the opportunity to global investors with an emphasis on its overseas growth potential. Reflecting the buyer's priorities - continuity of the domestic business alongside overseas-driven growth - the transaction was structured so that the founder retains a certain amount of stake and continues to participate in company management.
As a result, the company achieved a valuation exceptional for a Korean consumer services business, and the transaction closed successfully.