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    Recent Advisory Engagements

    Recent advisory cases

    A selection of M&A engagements Samjong KPMG has advised on — across sales, acquisitions, and fundraising — showcasing accumulated experience and expertise.

    M&A AdvisoryKorea

    Sale of Aekyung Industrial — AK Group's Global Lifestyle Beauty Subsidiary

    CompanyAekyung Industrial (AK Group affiliate) — A 70-year-old household and cosmetics company
    IndustryHousehold Goods and Cosmetics
    ScopeM&A Advisory
    Period2025
    household-goods-and-cosmetics

    Lead Partner
    Jungjun, Won

    Deal Type
    Controlling Stake Sale

    Counterparty
    Open auction process (undisclosed acquirer)

    Deal Size
    Undisclosed (87% control premium over market price)

    Summary
    Advised on the sale of a controlling stake in Aekyung Industrial, an affiliate of AK Group, through an open auction process.

    Key Points

    • Structured the investment thesis around synergies between the cosmetics and household goods businesses, global expansion potential, and headroom for medium- to long-term profitability improvement
    • Negotiated price and terms within a complex decision-making structure involving multiple stakeholders
    • Optimized price and terms in negotiations with acquisition candidates, maximizing value for the seller
    • Successfully closed the sale at an 87% control premium over the market price

    Full Description
    In 2025, Samjong KPMG provided sell-side advisory services on the sale of a controlling stake in Aekyung Industrial, an affiliate of AK Group.

    With a 70-year history in household goods and cosmetics, Aekyung Industrial was a well-established company with stable cash generation and a strong brand portfolio, holding a solid position in both domestic and international markets.

    Samjong KPMG structured and actively presented the investment thesis to potential acquirers, centered on synergies between the cosmetics and household goods businesses, global expansion potential, and headroom for medium- to long-term profitability improvement.

    Running an open auction process, Samjong KPMG negotiated price and terms within a complex decision-making structure involving multiple stakeholders, and optimized both through negotiations with acquisition candidates — securing maximum value for its client, the seller.

    Through this strategic approach, the transaction closed successfully at an 87% control premium over the market price, providing the seller with a foundation for the group's medium- to long-term growth through the transfer of control.